Google Ads and Meta Ads managed around useful outcomes.
Valdris structures, manages, and improves paid campaigns while keeping the ad spend in your own platform accounts. The work connects targeting and creative to the website, tracking, and lead quality.
What paid acquisition management includes
Campaign work begins with the current account and the business economics. Existing campaigns may need consolidation, geographic limits, cleaner conversion actions, or a better route from the ad to the next step before additional spend makes sense.
- Google Ads and Meta Ads account review
- Campaign and conversion structure
- Geographic, audience, and search-term refinement
- Creative and offer testing
- Budget and reported CPA monitoring
- Website path and lead-quality review
- Monthly reporting and prioritized next actions
Your budget stays in your control
Ad spend is separate from the Valdris retainer and remains inside the advertising platform. Valdris does not hold the media budget. Reporting distinguishes platform-reported conversions and clicks from confirmed customers so a dashboard number is not presented as revenue without evidence.
Campaigns are not optimized in isolation
A low-quality search term, a location setting that reaches outside the service area, a slow mobile path, and an incorrect conversion event can all make the same campaign look expensive for different reasons. The review follows the path from impression to inquiry rather than focusing on one dashboard.
Evidence from a completed engagement
In one anonymized automotive engagement, account consolidation, geographic targeting, conversion tracking, paid social, and a website rebuild were carried out as one program. Reported Google Ads CPA moved from a historical $83.71 to a $16.95 quarter average, with $5.76 as the strongest month.
Those are platform-reported figures from a specific engagement, not confirmed customers or a promise. See the full reporting context.